An introducing brochure for CARE

For this brochure, I explored how CARE and Institut Pasteur de Dakar’s visual identity could express their shared commitment to education, innovation, and transformation. The design builds on their established color system, typography, and signature patterns, creating a piece that feels instantly recognizable yet fresh in its composition. A tight grid system defines the structure, guiding both type and image into a precise visual rhythm. I wanted the layout to feel orderly, but not rigid — allowing the diagonal perspective of the building to introduce energy and movement into the page. The contrast between deep blues and vivid reds mirrors the organization’s dual nature: scientific rigor balanced with humanitarian passion. Every element was positioned to echo that tension — stability versus drive, discipline versus action.