Conversation at CARE poster design

Conversation at CARE is a sub-brand developed within the CARE-IPDs product line, designed to promote dialogue between science and society through podcasts, live talks, and TED-style seminars. I was commissioned to create a poster announcing the launch of this sub-brand. The objective was to reflect the intellectual rigor of the Institut Pasteur de Dakar while introducing a fresh, accessible, and human-centered visual identity. Using a 6x6 modular grid, I built a clean and balanced composition that ensures both clarity and impact. The strong typographic hierarchy leads the eye naturally from the headline “Where Science Meets Society” down to the institutional partners, while the organic pattern of connecting dots symbolizes knowledge networks and human connection — key values of CARE. The result is a visual statement that bridges scientific credibility with communicative warmth, aligning perfectly with the spirit of Conversation at CARE: a space where ideas, people, and discoveries converge